Jim Ryan and Norbert Teufelberger, joint CEO's of bwin.Party, announced to shareholders the merging of bwin and Party will conclude with the poker platforms becoming integrated into the same network in the first quarter of 2012.
The official merge occurred in March 2011 and formed the largest publicly traded online gambling. The company has since been integrating personnel and working on determining what pieces of bwin should stay independent or combine into one, and if so, which platforms to keep.
Party poker and its client will remain in use as the flagship of the poker brand and bwin will integrate into the Party network. It is unclear whether or not the current bwin software will remain in use. Most likely a version of the Party Poker software will be branded as a bwin skin similar to that of WPTPoker.com. On the other hand, the sports book will remain bwin as it has long since been a larger revenue generator than poker and thus the priority for the brand.
With the reorganization of human resources nearing completion, the company has shifted focus to actually integrating the networks and branding of software. For example, bwin recently eliminated 10 handed cash game tables in order to match Party's 9-max standard. Today bwin launched a universal mobile sports betting application that works with both Android and iPhone. The affiliate programs of both bwin and Party are set to integrate as one network today.
Despite the frustration and confusion felt by many, the merger and subsequent integration of bwin and Party networks is on schedule and the poker networks will integrate player pools in either January of February of 2012.